Hi, I’m Sam Rothermel (she/her).

I’m a Queer, multi-hyphenate artist and storyteller from New York.


For many years, I was told that in order to be a successful artist that I had to pick a lane.

A while ago, the rebel in me gave that idea the New York salute and started this business full-time.

Being a photographer has provided me the unique opportunity to meld years of experience: an eye for art direction from my time as an editorial stylist and photography assistant, a knowledge of frame from my work as a professional actor and model, and an ability to coach empathetically from almost a decade in the health and wellness industry.

Accepting the complexity of my own non-linear history has been an incredible asset in understanding the nuance of my clients.

I’ve learned to seek out their idiosyncrasies and pay sharp attention to the details.

Because there is magic in those forgotten places.

And that is what I’m here to capture.